American Library Association (ALA)
(subcontract to UserWorks)
Redesign the web site of a nonprofit professional organization (ongoing; site not yet live)
July 2006 to present
Leads UserWorks team in redesigning ALA site.
Phase 1, Initial usability assessment — Designed stakeholder interviews and led their conduct; designed and conducted focus groups to elicit the needs and primary tasks of ALA members and nonmembers; designed and conducted an online survey to obtain member feedback on the existing ALA site; led the expert review and the design of a usability test to identify the biggest problems with the current site. Led the preparation of five deliverables (which ALA has posted in the wiki of their web planning retreat):
- Focus Group Reports (members and nonmembers)
- Gap Analysis Report
- Stakeholder Requirements
- Usability Assessment Report
- Strategy Recommendations Report
Phase 2, Web Planning Retreat — Designed and facilitated a one-day web planning retreat at ALA.
Phase 3, Initial information architecture — Provided technical leadership in the design of card sorting and information architecture (IA) activities for a portion of the ALA web site. Guided teammates in card sorting, information architecture, wireframe development, codiscovery to evaluate the wireframes and the IA, and an online survey to obtain feedback on the wireframes. Made several presentations to various ALA stakeholder groups during this process.
Phase 4, Information architecture and graphic design — Guided teammates in developing and refining the IA for the rest of the site. Guided graphic designer in producing a graphic design that implemented ALA input and feedback and followed usability principles. Designed and conducted two focus groups to assess site user opinions on graphic design concepts; guided the design and analysis of online surveys to obtain wider feedback on the graphic design and to answer some specific questions about the IA.
Phase 5, Style guide development — Just about to start. Will lead the preparation of a web style guide to help content providers follow the new design and general usability best practices in producing content for the web site.
Additional activities — Serves on the ALA search committee for a Senior Usability Officer. Provides usability/design support to ALA on request.
Although the new design is complete, the redesigned site is not yet live. Our team is currently working with ALA's content management system contractor to answer their questions about the design and ensure that the new site is implemented as designed.